MUSEUM
The Last Lion — National Gallery
A jigsaw puzzle game designed for National Gallery Singapore — the story reassembled piece by piece, on the gallery floor.
PROJECT 002 — CUSTOM GAME DESIGN
Custom games, built for your brand.
Companies engage us to design new games from scratch — to launch a product, open a venue, carry a campaign message, or pull crowds through a mall. We write the storyline, design the puzzles, build the game and run it live.
THE BRIEFS
What lands on our desk.
01
Product launches
A new product becomes the centre of the mystery, not a banner beside it.
02
Venues & malls
Footfall campaigns where the game is the reason people show up.
03
Campaign messages
Public-sector and brand messaging people absorb because they're too busy playing to notice they're learning.
04
Schools & education
Educational escape rooms built in three government schools, plus our own board game on the Singapore curriculum for ages 12–14.
05
Seasonal events
Halloween, Christmas, school holidays — a run designed to sell tickets, not just fill a calendar slot.
Fully physical
Built sets, props and live game masters — in your venue or ours.
Fully digital
Played on phones or screens, anywhere your audience is.
Hybrid
Physical spaces with digital layers — the mall-trail model.
THE REPERTOIRE
Briefs we've turned into games.
A few of the objectives that have landed on our desk — and what they became.
AWARENESS
Cyber security
Dry policy content became a hands-on hacking mystery players actually remember.
PUBLIC EDUCATION
Financial literacy (CPF)
Retirement planning, rebuilt as a puzzle trail people queued to finish.
MALL ACTIVATION
VivoCity × Hasbro campaign
A branded game that turned a marketing campaign into footfall.
SEASONAL
Halloween events
Ticketed scare-season runs designed to sell out, then sell out again.
THE PORTFOLIO
Games we've already built.
Not concepts — things clients briefed, we designed, and people played.
PRODUCT
Bearscape — Escape Game in a Box
The one case study you can buy. Companies brief us for venues and campaigns; Bearscape is what the same desk builds when the brief is a retail shelf — a full escape game that lives in a box and plays on any table.
You woke up from your deep slumber and stare ahead, but all you see are walls of grey and silver stretching to no end.
As you hear small distant explosions, you realise that your space station has been hit by meteors!
— the briefing, from the box
- FormatEscape game in a box — no room, no timer booth, any table works
- SettingA space station losing its fight with a meteor field
- WhereSold at Lockdown Escape @ Marina Square, #03-149
Stock and price at the counter — or message us first.
The verdict — in print
-
“Well designed and fun”
— Michael · Amazon review -
“Enjoyable play-at-home escape game, with a varied range of creative puzzles”
— Janice · Amazon review -
“Definitely liked how the game was portable and easily played anywhere”
— Little Day Out → -
“Bearscape Fun!!”
— Martin · Amazon review -
“Good mix of puzzle mechanisms, some of which are quite creative”
— escaping.sg →
HALLOWEEN
I Know Who Killed You Last Halloween
A ticketed scare-season murder mystery — storyline, sets and live actors, designed and run by our team.
CARNIVAL
Fun-S-Cape @ Sentosa
Singapore's first escape game carnival, built with Sentosa and ThinkOut Events in 2016 — six challenges, fully mobile.
SCHOOLS
Spectra Secondary School
A permanent escape room built inside the school in 2017 — Singapore's first — where students crack the puzzles to learn maths.
SCHOOLS
Yuhua Secondary School
Our second school room, built in 2018. All of Singapore's first three school escape rooms were ours — every one of them built pre-COVID.
THE METHOD
From brief to opening night.
No two custom games are the same, but the build always runs like this:
Tell us the objective
Awareness for a new product? A campaign message? Footfall to a venue? Holiday-season buzz? That objective drives every design decision after it.
We pitch the storyline
A narrative that carries your criteria — and is exciting enough to sell tickets to the public on its own.
The design team curates the puzzles
Every puzzle fits the theme, whether that's cyber security, financial literacy or a haunted circus.
Build, playtest, launch
Sets, tech and game masters — then we run it live. Fully physical, fully digital, or both.
Typical project: 2–4 months from brief to launch, longer for the ambitious ones.
THE NEXT PROJECT — YOURS
Got a launch? Let's make it a game.
Tell us the objective. We'll bring the storyline, the puzzles and the queue.
